Allegro

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Life happens while you’re making other plans.

Ikea

'The Boy and the Box'

This was part of the IKEA campaign for Europe out of Milan. This little guy, Harrison, was just such a beautiful little soul. Very, very funny.

Santam Insurance

'What could go wrong?'

Helicopters, bushpigs, skyscrapers and the uncanny valley. I love giving super solid concepts like these scale. This was fun.

Allegro

Xmas

This was such an honest human story. No goblins or talking animals. Just a simple family.

Coca Cola

'Brrr!!!'

Shot in Zanzibar on 35mm film. This was a remote control shaking rig we built to shake people from a distance when the time was right. Super fun. We also used 2 parrots, one had it’s feathers, the other had already molted. We spun a toilet brush stuffed with feathers to create the effect of shedding and comped all three. The parrots just had to be themselves.

Allegro – Branded Short Film

'Lemonade'

We found these two brilliant young stars on a discarded casting for a tv show. A friend sent it to us after our casting was signed off, but we managed to get them on board. Funny how the best people sometimes don’t go to advertising castings. 😉 We shot this in the coastal forest of Gdansk on the Baltic sea.

Allegro

'Dog'

Shot in Warsaw with London talent, this was more difficult than I thought it would be. Kids and dogs. Thanks to actor Finlay Robertson for managing these moments like a genius.

McDonald’s

'Believe in Magic'

Shot in Slovenia this was an exercise in everything. Kids, dogs, rain. Casting was long and we cast in 5 countries, but we found what the story needed. She was very funny. Not your average McDonald’s script. Edited in Germany, graded at Framestore London, post production finish in Cape Town.

VW

'Freedom'

Two California actors who really can ride bikes. Shot in the Cape Town mountains. Helicopter, process trailer, tracking vehicle and some very funny moments.

Citroën

'Frog'

Shot in Barcelona for France, this was a CG dream from the original Framestore in London. Shot on 35mm film with anamorphic lenses over some long nights. Still love this film grade.

Honda

'Let it Shine'

If you are going to do a massive amount of lights and shoot it on anamorphic lenses and 35mm film, do the actual lights for real. The lens flares and optical dances of the light perspectives are too glorious to ignore or fake. And for goodness sake, try and time your sequence to a real sunrise. This was an art installation on another scale. Heaven.

Porsche Classic

'Look after things'

A classic Porsche, a helicopter and an open road. What is not to love? This is such a beautifully simple idea. We shot this in the South African desert. The actress, Jenna Upton, does all her own driving. Manual. At speed. With a helicopter buzzing her. Lovely.

USA NMSI

'Touch down'

So what do you do if NASA refuses to licence their footage to an ad? You make your own. In a gigantic studio in Burbank, California, with an exquisitely crafted real model lander, a massive moon surface, a capsule set and control room. Makes one wonder.

USA NMSI

'Sound Barrier'

All in-camera models of planes, cockpit and people shot on the correct retro film stock of the day in the Nevada winter sun, all combined with re-augmented original footage with permission. It doesn’t get more technical and real than this. Wonderful.

SAB

'130'

One hundred and thirty SAB trucks with a message on each one. A massive moving billboard in the shape of a ‘Truck Train’. Helicopter, drones, tracking vehicles, handheld, and a lot of running around. Almost impossible to reset for a shot – just keep going, keep pushing, never stop rolling.

Heineken

'In the City'

Heineken wants to do the very first Formula E racing ad. Today. All over the world. So you get a race car, cool people and you go for it. Edited, graded and sound designed in London.

Southwest Airlines

'Moving Forward'

Shot around Los Angeles, this was a one point perspective framing tribute to Stanley Kubrick. Anamorphic lenses on 35mm film with the most beautifully designed tracking.

Canon Cameras

'Photo Tag'

Shot in Kings Hill Forest outside London on 35mm film in icy winter. These people were a blast. Unrelated, but interesting: ‘According to Google Trends, search traffic for non-phone digital cameras started ramping up and is currently at a 5 year high.’ – The Verge

Erik is the founder of Lovers & Fighters

Nicola Louw

WhatsApp +44 7870 636445

About

Erik Johann Van Wyk is a South African director whose work is defined by a special blend of technical precision and storytelling. He has directed and designed award-winning commercials in all shapes and sizes all over the world through companies like Independent London, Anonymous Content Los Angeles, Velocity Films Johannesburg, Lovers & Fighters Cape Town and his own studio EJVW Studio for Europe. Known for elegant design, Erik crafts films that are intelligent and entertaining with a sense of magical realism. He started his career as a creative at legendary ad agency Hunt Lascaris. Before that he studied art, robotics engineering, economics, photography and screenwriting, and drummed for art school bands. He currently lives between London and Cape Town with his young family.
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