I’ve been directing commercials all over the world for a while now, and quite honestly, the best part of the job is that no two projects are the same. We invent fresh looks, fresh approaches and even fresh tech for some concepts. I’ve been very fortunate to be part of a remarkably diverse body of award-winning work, from epic cinematic achievements for cars and seamlessly layered post-production to stories driven by kids – each piece with its own unique cinematic design as per the core idea. As an ex-agency creative director it is crucial for me to align pure entertainment for the viewer with the idea for the brand, it very much drives my thinking throughout the process. I am constantly in awe of the creativity of the people I work with, some of whom are in the most celebrated agencies in the world like Wieden+Kennedy, BBH and BBDO. Growing up my family lived in many cities – London, Oslo, Geneva, Stuttgart, Singapore, Boston, Portland, New York, Minneapolis, Barcelona, Palma, Johannesburg, and Cape Town – and I draw heavily from the influences of all these places. I studied art, robotics engineering, economics, photography and screenwriting, and drummed for art school bands. Music is a major personal creative driving force. I am currently based between Cape Town and London with my wife and little boy.