I was born and raised in the winelands outside the small university town of Stellenbosch, which is outside the small city of Cape Town. I’ve been directing commercials in all shapes and sizes all over the world for a while now through companies like Independent London, Anonymous Content LA and Lovers & Fighters SA. I started my career as an agency creative, so aligning entertainment for the viewer with the script concept is central to my process. I’ve been very fortunate to be part of a remarkably diverse body of award-winning work, each with its own unique cinematic design. I am constantly in awe of the people I get to work with, some of whom are in the most celebrated agencies in the world like Wieden+Kennedy, The Martin Agency and BBH. My family lived in many cities (London, Oslo, Geneva, Stuttgart, Singapore, Boston, Portland, New York, Minneapolis, Barcelona, Palma, Johannesburg, and Cape Town) so I draw heavily from the influences of all these places. I studied art, robotics engineering, economics, photography and screenwriting, and drummed for art school bands. Music is always a major inspiration. I am currently based between London and Cape Town with my wife and little boy.