I’ve been directing commercials in all shapes and sizes all over the world for a while now. I’ve been fortunate to be part of a remarkably diverse body of award-winning work, each with its own unique cinematic design driven by the core idea. I started my career as an agency creative and then creative director, so aligning the script concept with pure entertainment for the viewer very much drives my process. I am constantly in awe of the creativity of the people I get to work with, some of whom are in the most celebrated agencies in the world like Wieden+Kennedy, BBH and BBDO. My family lived in many cities (London, Oslo, Geneva, Stuttgart, Singapore, Boston, Portland, New York, Minneapolis, Barcelona, Palma, Johannesburg, and Cape Town) – and I still draw heavily from the influences of all these places. I studied art, robotics engineering, economics, photography and screenwriting, and drummed for art school bands. Music is always a major inspiration. I am currently based between Cape Town and London with my wife and little boy.